A Sample Client List

Innovation Focus has served hundreds of clients, across many categories, from Consumer Package Goods, to Retail, to Services, to Healthcare.

Divide and Conquer

Avery tests the boundaries of dividers

Avery began in 1935 with the advent of the first self adhesive label. Ever since, Avery has continued its history of inventing new and useful products used in every day life by virtually everyone worldwide. Among their successes: first pressure sensitive adhesive stamp, printable labels, and diaper closure tapes. Avery is the owner of multiple international brands.

Has a Name Ever Tasted So Good?

Focusing Creativity to Build the Perfect Name and Story for a Healthy Alternative to an Italian Favorite

New World Pasta is the leading branded dry pasta manufacturer in the United States and Canada. Made up of a family of trusted and established brands like Ronzoni™, this company is dedicated to the pursuit of innovative and healthy new products to satisfy even the most particular pasta eaters. 

Public-Private Collaboration Eases Business Travel

New Checkpoint Bag Saves Time and Hassle

Delivering something of real value to market often means bringing together the conflicting interests of many stakeholders.  We helped bring together Homeland Security and a manufacturer of laptop bags to help business travelers.