A Sample Client List

Innovation Focus has served hundreds of clients, across many categories, from Consumer Package Goods, to Retail, to Services, to Healthcare.

Divide and Conquer

Avery tests the boundaries of dividers

Avery began in 1935 with the advent of the first self adhesive label. Ever since, Avery has continued its history of inventing new and useful products used in every day life by virtually everyone worldwide. Among their successes: first pressure sensitive adhesive stamp, printable labels, and diaper closure tapes. Avery is the owner of multiple international brands.

Giving New Life to a Household Staple

Giving New Life To A Household Staple

WD-40, the world’s most useful product, finds new ways to solve needs big and small.

Reinventing the Dollar

Western Union finds new ways to use the Voice of the Customer as a compass for future opportunity

Innovation Focus helped the Western Union product development team to form a deeper understanding of families living on less than $25,000 per year. Ethnography Coaching – Prepared WU for face-to-face contact with families at home. Ethnography – Understanding beyond the WU core product. WU found out what really matters. One person on the research team described the consumer visit as, “the best [two hour] investment our company has ever made.”

ReVia Brings New Hope

DuPont-Merck discovers how to successfully launch their ‘New Era” product in months rather than years

DuPont-Merck discovers how to successfully launch their ‘New Era” product in months rather than years