Anne Orban, M.Ed., NPDP

Director, Discovery & Innovation

Anne Orban is a Director of Discovery & Innovation at Innovation Focus Inc.  Anne is a certified new product development professional. She is a process designer and facilitator of Innovation Focus’s Hunting for Hunting for Hunting Grounds, Discovery and Innovation, Slingshot Group process and Focused Innovation Technique. She is skilled as a qualitative market researcher using techniques from consumer immersion ethnography to focus group moderation. 

Anne uses her experience in new product development at the front end of innovation to help B2B and B2C companies grow through releasing the creative potential of their people.  Her commitment to people-centered growth has been enhanced by a graduate degree in adult training and organization development that includes understanding how adults learn, how to manage the dynamics of team development, and how to improve the effectiveness and productivity of teams.  Anne’s activity in adult learning for the global environment includes skills in cross-cultural decoding and unstructured and structured creativity.

Anne’s contribution to the field of new product development includes published articles in the Product Development and Management Association’s (PDMA) Visions magazine and a chapter in the PDMA’s ToolBook 3. Currently she serves on the Board of Directors of the PDMA as Vice President of Conferences.  She has been active for at least five years in the planning and implementation of the PDMA’s Annual International Conference and in 2008 Anne is chairing the planning for the event.  Anne is also active on the executive planning team for the Institute for the Study of Business Markets (ISBM) New Offering Realization Consortium, a B2B initiative of Penn State’s Smeal College of Business.