Helping Innovation Succeed


Innovation efforts are successful when they result in viable, tangible and compelling new products, services and experiences. Innovation Focus design-driven programs help provide your team with a clarity of purpose and a commitment to action.

Customer-Centered, Market-Focused
Real customer value is created at the intersection of a meaningful need and an enabling technology. We infuse the design process with the user and drive to solutions that incorporate a practical grasp of technical feasibility.
Our customer-centered approach offers programs that use applied ethnography to uncover deep insights into needs, wants and underlying patterns of perception and behavior that offer you new perspectives from which to create and evaluate opportunities. We lead our client teams into the world of the user to gather insights that inspire new ways to stand apart from the competition, build a brand and create new consumer products, services and experiences. We help you create and prioritize customer requirements critical to the development of new products.

Design-Driven: Informed and Balanced
We provide an approach that seeks to create a well-balanced perspective that informs design choices. We encourage teams to evaluate trade-offs early and often through a framework that simultaneously examines user desirability, technical capability and feasibility and business viability.

Creative, Collaborative, Iterative, and Focused
Innovation Focus provides a creative and collaborative program infused with many ways to inspire action through the use of thinking models and analytical tools, rich text, provocative imagery and compelling sketches and prototypes. We encourage teams to experiment with ideas and fail early to succeed sooner.

Our project phases guide our client programs but we never let process trump brilliance; analysis supports creativity, not the other way around. Our work together is iterative; we craft and shape ideas as knowledge is gained and tested. We encourage people to take risks, respectfully challenge assumptions and be open-minded.  We also provide a working environment to leverage the experience and diversity of the team at the same time providing enough structure to help teams stay focused and make decisions.