Immerse, Connect, and Act

Innovation Focus gathers the opinions and ideas of the target market

Inspiration flows from yearning; a longing to solve a problem that is deeply understood. Innovation Focus has over 20 years in business providing research design, delivery, reporting and training to inspire deep understanding and meaningful innovation.  There are many ways Innovation Focus has helped clients build the insight and commitment to action that can impact your business.

Connect
Maybe you need a way to understand how to improve a current product or service? Maybe you need to identify ways to innovate in your current business space? Maybe you need to find a unique and compelling way into a new business space? Maybe you need the foresight to bust a paradigm and reinvent a business, or maybe you need an integrated set of research approaches to discover a breakthrough and guide the development of your product? We have the experience, techniques and methodologies to choose the research approach that is right for you.

Collaborate
Our work with you is highly collaborative. We bring your team into the field or connect you with consumers and thought leaders to help you build insights that lead to a powerful shared vision of your future.

Iterate
Immersion leads to observational data. Data leads to insights. Insights inspire ideas and shape direction. With Innovation Focus you will craft your understanding and shape your solutions.

Customize
We offer many ways to connect your team with current and future needs. We offer customer immersion visits, ethnography, focus groups and our own SlingShot group process. These are just a few of the proven best practice Voice of the Customer tools and techniques we can help you apply. These research tools can be enhanced by our proprietary platform LIFEbytes Online™, a powerful qualitative research analysis software tool that helps make primary research more accessible to your company. LIFEbytes Online™ uploads video and audio data and enables a “Google™-like” search capability from the convenience of your desktop.

We work with you to get past the words and habits customers share and into their unexpressed needs wants and desires.