Refreshing A Product Line
Teledyne Waterpik Uses the Voice of the Customer to Reinvigorate their Product Line and the End Use
Since its founding in 1962, Teledyne Waterpik brand has become synonymous with the world’s top personal and oral healthcare products.
Reinventing the Dollar
Western Union finds new ways to use the Voice of the Customer as a compass for future opportunity
Innovation Focus helped the Western Union product development team to form a deeper understanding of families living on less than $25,000 per year. Ethnography Coaching – Prepared WU for face-to-face contact with families at home. Ethnography – Understanding beyond the WU core product. WU found out what really matters. One person on the research team described the consumer visit as, “the best [two hour] investment our company has ever made.”
ReVia Brings New Hope
DuPont-Merck discovers how to successfully launch their ‘New Era” product in months rather than years
DuPont-Merck discovers how to successfully launch their ‘New Era” product in months rather than years
Rich’s
Discovering your just deserts
Rich Products was looking to break the code in the area of dessert creation, preparation, and service. The Rich’s team traveled to five cities across the United States, spending three days in each city testing every dessert in the best and most interesting restaurants. Imagine walking into a restaurant and ordering every dessert on the menu! Themes emerged from the research and Rich’s identified their BIG IDEA as the pursuit of single-handed dispensing.
Spotting an Innovation Gap
Discovering a space to develop a new to the world product
Bissell wanted to continue their strong tradition of leadership in their industry. Their task was to invent the future of the deep cleaner category so that they could continue being at the forefront of cutting-edge technology in cleaning solutions.