Has a Name Ever Tasted So Good?
Focusing Creativity to Build the Perfect Name and Story for a Healthy Alternative to an Italian Favorite
New World Pasta is the leading branded dry pasta manufacturer in the United States and Canada. Made up of a family of trusted and established brands like Ronzoni™, this company is dedicated to the pursuit of innovative and healthy new products to satisfy even the most particular pasta eaters.
Jump-Starting Co-Development in the Services Sector
Illustrating how co-development just doesn’t happen because the big bosses like each other
National Liberty Life Insurance Company of America with its headquarters in the Greater Philadelphia Areas and CUNA Mutual, headquartered in Madison, Wisconsin, began a joint venture for open innovation to co-develop insurance products. After 8 years into a 10 year co-development agreement they had made some progress in cross-marketing but no significant progress in leveraging the strengths of both to co-develop product. They just were unable to speak the same language.
National Bearings Company
Emerging from a perfect storm of marketing pressures.
What does the senior leadership team do when a third generation precision parts manufacturer has done all the re-engineering it can to stay in business in the face of market competition? That’s the point at which Innovation Focus was selected to work with the entire management team in pursuit of a brighter future.
Public-Private Collaboration Eases Business Travel
New Checkpoint Bag Saves Time and Hassle
Delivering something of real value to market often means bringing together the conflicting interests of many stakeholders. We helped bring together Homeland Security and a manufacturer of laptop bags to help business travelers.
Reconnecting With A Classic
Knouse Foods Updates Apple Sauce To Meet The Needs Of Boomers
In January 2008, Knouse Foods approached Innovation Focus to develop a portfolio of products for their new product pipeline that included products targeted specifically at the Boomer generation. The challenge was how to update their classic products to reconnect with Boomers and meet their changing needs.