Category: Discovery
Rich’s
Discovering your just desserts
Rich Products was looking to break the code in the area of dessert creation, preparation, and service. The Rich’s team traveled to five cities across the United States, spending three days in each city testing every dessert in the best and most interesting restaurants. Imagine walking into a restaurant and ordering every dessert on the menu! Themes emerged from the research and Rich’s identified their BIG IDEA as the pursuit of single-handed dispensing.
Sharing Best Practices Through the Actual Voice of The Customer
The American Pharmacists Association Foundation brought the research from the Ten City Challenge to life using LIFEbytes Online
The APhA Foundation conducted a major project intended to quantify the efficacy of a new method for the treatment and management of diabetes that teamed diabetes patients with pharmacist “coaches,” physicians, diabetes educators and employer-payors. The challenge was to gain a deep understanding of the “why’s” behind the study’s quantitative findings so that best practices could be replicated elsewhere.