Category: Ideation
Reinventing the Dollar
Western Union finds new ways to use the Voice of the Customer as a compass for future opportunity
Innovation Focus helped the Western Union product development team to form a deeper understanding of families living on less than $25,000 per year. Ethnography Coaching – Prepared WU for face-to-face contact with families at home. Ethnography – Understanding beyond the WU core product. WU found out what really matters. One person on the research team described the consumer visit as, “the best [two hour] investment our company has ever made.”
ReVia Brings New Hope
DuPont-Merck discovers how to successfully launch their ‘New Era” product in months rather than years
DuPont-Merck discovers how to successfully launch their ‘New Era” product in months rather than years