Featured in the PDMA Handbook

Featured in the PDMA Handbook


The PDMA Handbook was first published in 1996. The goal of this book, filled with juried chapters, is to help practitioners make improved decisions when making their way through the difficult landscape typical of new product development. more>>In the second edition, published in 2005, core chapters are updated with current knowledge and new chapters added to cover many changes in new product development over almost a decade. In part 3, chapter 17, Chris Miller details a structured, aggressive and intellectually demanding idea generating process specifically for new product developers with the reward of a well-populated product concept portfolio and the excitement necessary to drive it forward.

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