Proven, Recognized Techniques Full
Proven, Recognized Techniques
Innovation Focus’s proven techniques have been recognized by the Product Development and Management Association, and featured in PDMA’s toolbooks for product developers.
PDMA Toolbook 1
This first PDMA Toolbook for New Product Development was published in 2002. It contains juried chapters written by product development experts that explain tools in such a way that you can use them immediately. In part 1, chapter 2, Chris Miller has written about Hunting for Hunting Grounds – a method for improving your front end of innovation process for new business development. Chris works you through, in detail, the four step process for creating a series of high-probability, new-revenue-stream business opportunities. PDMA Toolbook 2
The second in the PDMA Toolbook series for New Product Development was published in 2004. It contains juried chapters written by product development experts that explain tools in such a way that you can use them immediately by applying the information provided. In part 2, chapter 8, Chris Miller and his co-authors Barbara Perry and Cara L. Woodland provide a clear process to apply anthropological and ethnographic tools to the discovery process for the purpose of uncovering deep consumer insights that you can use to develop meaningfully differentiated products.PDMA Toolbook 3
The third in the PDMA Toolbook series for New Product Development was published in 2007. It contains juried articles written by product development experts that explain tools in such a way that you can use them immediately by applying the information provided. In part 2, chapter 4, Anne Orban and Chris Miller describe, in detail, the two-stage Slingshot group process for developing breakthrough ideas. The Slingshot group process also defines a new role- that of ‘prosumer’ as expert consumer, skilled idea generator and impartial challenger.