Empathetic stories have had a huge impact on the ability of General Mills to uncover deep needs and spur the development and launch of successfully differentiated new products. In this short notes slide presentation, Anne Orban, M.Ed., NPDP, Director of Discovery & Innovation at Innovation Focus Inc, communicates the basic framework for this tool and her enthusiasm for its value to companies with lackluster new product performance.
Chistopher W. Miller, founder of Innovation Focus is presenting a webinar for the Association of National Advertisers this month called Seven Ways To Promote Innovation in Your Marketing Program. This webinar will offer 7 proven ways to get value from an innovation effort. In a case study rich presentation attendees will get tips and tricks for being truly successful in building an innovation friendly business environment. If you would like to see his presentation or learn more, you can email Chris directly.