Sustainability Research - Take Part in the Next Level of Ethnography

Join Innovation Focus and LIFEbytes Online in a groundbreaking ethnographic study into consumers’ real life hopes, concerns, and day-to-day practices around sustainability.  Using cutting age techniques and technology, this study can help define your company’s roadmap for years to come.

The Consumer Climate of Sustainability 2009

A Consumer-Created Ethnographic Study

What if you could:

• Capture deep consumer insights around sustainability without the high cost, but with a level of immersion not
  possible with traditional ethnography?
• Help your company gain an advantage in this market environment?

This important and timely Ethnographic study will:

• Capture Unarticulated Consumer issues, frustrations and confusion.
• Capture consumer attitudes and behaviors towards environmental concerns
• Uncover consumer motivations—Is Sustainability a broad, ‘social’ issue, or a real ‘family-affecting’ issue?

Become part of our Confidential Consortium:

• Throughout the study, we will work individually with each member (in order to respect confidentiality and
  proprietary issues) to gather your company’s input into the research design, share results and discuss
  implications. Consortium members will have input into the research design.

Custom Ethnography at the cost of syndicated:

• By becoming a member of this consortium, you will have access to a menu of cost-effective offerings designed
  to augment the General Study and tailor it to your specific needs and objectives.
• The real uniqueness of this study comes from the revolutionary data-capture of Exnography© and the
  new-to-the-world , patents-pending web-based delivery tool, LIFEbytes Online©.

Exnography©

Consumer-Created Immersion—Delivered to your Desktop Ex-The Drawbacks of Traditional Ethnography
Exnography©, a patents pending market research tool, is consumer-created ethnography. Consumers will give you an immersive experience into their lives as they:

• Go shopping
• Use a product/package
• Eat outside the home
• Plan a purchase/project
• Check blood sugar on the go
• Travel
• Clean the bathroom
• Etc.

Respondents record these activities themselves on video as and when they normally happen—not on a moderator’s schedule.

Taking Qualitative Research to the Next Level

With LIFEbytes Online©, a patents pending online portal users perform a ‘Google-like’ search of the transcripts from research field video, browse the results and download clips to their desktop with a single click. The video can be immediately dragged into PowerPoint documents, emails, etc. It’s easy to share firsthand consumer insights, frustrations and needs with management, colleagues and customers.

To learn more, click here to download the PDF.