Second City Communications

http://www.secondcitycommunications.com

Second City Innovation brings your employees, your consumers, and our facilitators, artists and improvisers together to attack real business challenges that keep you from being your best. What makes our approach unique is our ability to interpret mounds of data and embody the voice of the consumer through our improvisers and artists, literally bringing your target audience into the process.

After creating concrete concepts and actionable solutions, we’ll help you tell your story to share what you’ve created with the rest of your organization, your customers, even the rest of the world if you like. While the discovery process is certainly exciting, making sure these new products, concepts or messages make their way to market— undiluted—is the goal. Part of this challenge is procuring internal buy-in and overcoming the resistance to new ideas or change that we typically see in organizations. We’ll help you meet this challenge by developing the tools and strategy necessary for success.

Second City Innovation (the combined talent of Innovation Focus and Second City) uses your experience, your expertise and your data. We help you to discover what you’re looking for and produce real results that include:

• A more accurate understanding of your customers
• Hundreds of amazing new ideas
• Action plans to produce concepts and achieve goals
• Effective ways to communicate your findings to your audience
• An amazing experience everyone will enjoy and value

LIFEbytes Online

http://www.lifebytesonline.com

LIFEbytes Online™ significantly enhances and extends the value of your market research investment with the creation of a searchable database especially designed to retrieve audiovisual data.  Our partnership with LIFEbytes Online™ enables our clients to take advantage of this software tool with its powerful Google®-like search capabilities that easily identify and retrieve data that can be used for analysis to generate meaningful insights, for assembling into montages to communicate insights and to stimulate generation of new product and service ideas.  In addition, LIFEbytes Online has the ability for users to upload and search other kinds of documents such as quantitative reports and white papers.  It comes with a “My Alerts” function that notifies users by email when new data is added to the sections they have checked as of ongoing interest.

Innovation Focus–Rochester

Innovation Focus - Rochester, LLC is a Rochester, New York-based affiliate of Innovation Focus. The firm provides executive coaching and consulting services aimed at helping companies grow their top and bottom lines through innovation and new products.

Building on the proven methods of Innovation Focus and over thirty years of industrial experience, Innovation Focus - Rochester, LLC can help firms accelerate the development and introduction of new products. We can diagnose problems in the development process and can recommend actions to clear the impediments to success. We place a strong emphasis on coaching since it’s not enough to know what to do, you also need to execute—a place where coaching can make the difference between success and failure.